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			Healthcare advertising, which embraces the promotion of brands to both healthcare professionals and consumers, is increasingly high profile. Which is why the IPA established a community to further the needs of those agencies involved in the sector. As part of this initiative, we are delighted to be running the IPA Best of Health Awards, an event originally conceived and run by HAAG (Healthcare Advertising Agencies Group) for over 10 years. The objective is to showcase the best creativity in this specialist area. The Best of Health Awards are now recognised as the top creative advertising awards by healthcare advertising agencies, as they are the only awards given entirely by peers in the industry